Marla Sheiner was press secretary to John McCain during his successful run for Congress in 1982. In this memoir, she shares compelling stories, leadership principles and the practices she and others learned on the campaign trail that launched McCain’s forty-year career in public service. Now retired from an impressive 50-year career in mass communications, and after her role as press secretary to John McCain, Sheiner’s professional posts included Vice President of Communication for Hensley Beverage, Director of Public Relations and National Events for University of Phoenix, and Chief Communication Officer for Vertex Education. She calls Phoenix home and follows Arizona’s sports teams with the requisite chewed nails to prove it. She admits, “The New Yorker’s cartoon caption contest is my brain-candy addiction and I love to vote and judge others’ witticisms far more than submitting my own!”
